b&o: The Fine Art of Sound
The challenge: Make Bang & Olufsen relevant to a younger generation.
The insight: The sound equipment made by Bang & Olufsen is timeless and visually stunning (like fine art).
The idea: Connect B&O speakers to fine art, but use meme-style writing to appeal to a younger audience.
Spotify playlists
Playlists to test B&O speakers already exist on Spotify, but none made by Bang and Olufsen. Why not capitalize on this territory?
